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Latest News & Analysis
Retail

Why Revolve Can’t Stop Talking About AI

The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.

Retail

Why Revolve Can’t Stop Talking About AI

The e-commerce giant is betting that a ‘culture of AI’ can solve the mysteries of physical retail and help power its new pricey namesake luxury label.


Beauty

Can Beauty’s Giants Turn AI Hype Into Sales?

As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.

Beauty

Can Beauty’s Giants Turn AI Hype Into Sales?

As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.


Beauty

The Beauty Brands ChatGPT Tells People to Buy

Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.

Beauty

The Beauty Brands ChatGPT Tells People to Buy

Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.


Media

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.

Media

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.


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Beauty

How the Body Scan Became a Luxury Product

New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.

Beauty

How the Body Scan Became a Luxury Product

New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.


Marketing

The Metrics That Matter in Today’s Creator Economy

As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.

Marketing

The Metrics That Matter in Today’s Creator Economy

As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.


Beauty

Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.

Beauty

Are Shoppers Ready for Beauty Robots?

Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.


Marketing

How Creators Can Avoid Being Replaced by AI

As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.

Marketing

How Creators Can Avoid Being Replaced by AI

As AI-generated content and recommendations become the norm, creators face renewed pressure to stand out. Leaning on human creativity and connection is a good place to start.


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Technology

TikTok’s New US Algorithm

The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.

Technology

TikTok’s New US Algorithm

The app’s new US owners are ‘retraining’ its recommendation algorithm, raising concerns about new biases, while social media companies are facing a landmark trial claiming they’re addictive by design.


Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.

Marketing

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.


Partner Content

How Integrated Technology Is Reshaping Retail Operations

Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.

Partner Content

How Integrated Technology Is Reshaping Retail Operations

Retail software solution Lightspeed gathered industry leaders in New York City in January 2026 to examine how fragmented technology systems are becoming a competitive liability amid mounting operational pressures.


Beauty

Opinion: Creatives Should Not Fear the AI Revolution

Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.

Beauty

Opinion: Creatives Should Not Fear the AI Revolution

Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.