De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
artificial-intelligence
Retail
The Themes That Will Define the 2026 Fashion Agenda | The Debrief
Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.
The Themes That Will Define the 2026 Fashion Agenda | The Debrief
Brian Baskin and Sheena Butler-Young sit down with BoF correspondent Marc Bain to unpack why executives are calling 2026 a ‘challenging’ year.
Retail
Executive Memo | How to Cut Costs While Investing for the Future
Fashion is facing a crunch as consumers grow more cautious and the full impact of tariffs comes into view. Brands and retailers need to cut their expenses, but they can’t stop investing towards the future if they want to win in the long-term.
Executive Memo | How to Cut Costs While Investing for the Future
Fashion is facing a crunch as consumers grow more cautious and the full impact of tariffs comes into view. Brands and retailers need to cut their expenses, but they can’t stop investing towards the future if they want to win in the long-term.
Technology
AI’s Transformation of Online Shopping Is Just Getting Started
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
AI’s Transformation of Online Shopping Is Just Getting Started
A rapidly growing share of consumers is using AI to find and buy products. Brands need to be ready, says the BoF-McKinsey State of Fashion 2026.
Technology
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
Partner Content
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
Technology
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
Smart Glasses Are Ready for a Breakthrough Year
The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.
Retail
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
Beauty
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Luxury
What Happens for Luxury If AI Goes Bust?
Investors are worried about the scale and concentration of US’ AI investment ahead of Nvidia’s earnings Wednesday night. A correction would have big consequences for high-end brands. Plus: Kering’s leaked strategy memo, Azzedine Alaïa’s Dior archive, highlights from BoF VOICES.
What Happens for Luxury If AI Goes Bust?
Investors are worried about the scale and concentration of US’ AI investment ahead of Nvidia’s earnings Wednesday night. A correction would have big consequences for high-end brands. Plus: Kering’s leaked strategy memo, Azzedine Alaïa’s Dior archive, highlights from BoF VOICES.
Beauty
What’s Driving the Pocket Dermatology Boom
Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.
What’s Driving the Pocket Dermatology Boom
Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.
News & Analysis
The State of Fashion 2026: When the Rules Change
The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.
The State of Fashion 2026: When the Rules Change
The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.
Marketing
How to Track Your Brand in the Age of AI
At a BoF Insights breakfast in London, senior executives gathered to explore how algorithms, viral moments and AI are rewriting the rulebook of brand building — and how leaders need to change the way they measure success.
How to Track Your Brand in the Age of AI
At a BoF Insights breakfast in London, senior executives gathered to explore how algorithms, viral moments and AI are rewriting the rulebook of brand building — and how leaders need to change the way they measure success.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.