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Beauty

Want to Sell Affordable Wellness? It’ll Cost You.

In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.

Beauty

Want to Sell Affordable Wellness? It’ll Cost You.

In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.


Beauty

Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?

Beauty

Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?


News & Analysis

Trump Boosts New Tariff Rate to 15% a Day After Announcing 10%

The new announcement stirred up more economic turbulence as president Trump lashed out at the US Supreme Court.

News & Analysis

Trump Boosts New Tariff Rate to 15% a Day After Announcing 10%

The new announcement stirred up more economic turbulence as president Trump lashed out at the US Supreme Court.


Technology

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Technology

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.


Luxury

How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.

Luxury

How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief

Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.


Global Markets

Gen Alpha Is Helping Revive China’s Struggling Malls

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.

Global Markets

Gen Alpha Is Helping Revive China’s Struggling Malls

Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.


Beauty

American Department Stores Have a Beauty Problem

No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.

Beauty

American Department Stores Have a Beauty Problem

No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.


Media

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.

Media

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.


Global Markets

The Retail Hotspots for Chinese New Year Tourists

Brands can expect an influx of Chinese travellers to Bangkok, Seoul and Kuala Lumpur during the Spring Festival travel surge, as well as heavier traffic at gateway airports serving domestic holiday destinations in Hainan, Hebei and Shaanxi.

Global Markets

The Retail Hotspots for Chinese New Year Tourists

Brands can expect an influx of Chinese travellers to Bangkok, Seoul and Kuala Lumpur during the Spring Festival travel surge, as well as heavier traffic at gateway airports serving domestic holiday destinations in Hainan, Hebei and Shaanxi.


Marketing

How ‘Dump Him’ Became a Marketing Strategy

Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’

Marketing

How ‘Dump Him’ Became a Marketing Strategy

Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’


Beauty

How the Body Scan Became a Luxury Product

New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.

Beauty

How the Body Scan Became a Luxury Product

New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.


Beauty

How To Launch Skincare That Sticks

Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.

Beauty

How To Launch Skincare That Sticks

Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.