De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
materials
Luxury
The Philosophy Behind Lemaire’s $100 Million Ascent
Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
The Philosophy Behind Lemaire’s $100 Million Ascent
Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
Partner Content
The Evolution of Global Textile Sourcing in 2025
Ahead of Texworld NYC next week, the biannual trade event which sees global textile suppliers and manufacturers meet with buyers from across the fashion industry, BoF examines the key themes which the fair’s programming forecasts will shape 2025’s textile sourcing.
The Evolution of Global Textile Sourcing in 2025
Ahead of Texworld NYC next week, the biannual trade event which sees global textile suppliers and manufacturers meet with buyers from across the fashion industry, BoF examines the key themes which the fair’s programming forecasts will shape 2025’s textile sourcing.
Marketing
Why the ‘Walmart Birkin’ Struck a Nerve
There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.
Why the ‘Walmart Birkin’ Struck a Nerve
There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.
Luxury
Why Theophilio Is Giving Fashion Week Another Shot
The New York-based label will return to the schedule after a three-season hiatus. This time around, the business is in a much healthier financial state, said designer Edvin Thompson, and is now eyeing a supply chain expansion.
Why Theophilio Is Giving Fashion Week Another Shot
The New York-based label will return to the schedule after a three-season hiatus. This time around, the business is in a much healthier financial state, said designer Edvin Thompson, and is now eyeing a supply chain expansion.
Sports
The Technology Behind On’s Newest ‘Super Shoe’
The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.
The Technology Behind On’s Newest ‘Super Shoe’
The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.
Sustainability
Op-Ed | The Myth of Ethical Luxury
Beneath luxury’s glamorous surface lies a network of supply chains tangled with the same labour abuses as fast fashion. Brands can, and should, do better, argues Caterina Occhio.
Op-Ed | The Myth of Ethical Luxury
Beneath luxury’s glamorous surface lies a network of supply chains tangled with the same labour abuses as fast fashion. Brands can, and should, do better, argues Caterina Occhio.
Beauty
Conserving Beauty Shows Sheet Masks Don’t Have to End up in a Landfill
With Elle Macpherson on its board, Conserving Beauty has brought sheet masks and zit stickers into the push to combat beauty product waste.
Conserving Beauty Shows Sheet Masks Don’t Have to End up in a Landfill
With Elle Macpherson on its board, Conserving Beauty has brought sheet masks and zit stickers into the push to combat beauty product waste.
Direct-to-Consumer
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
Sustainability
Fashion’s Supply Chain Is Still Full of Banned Chinese Cotton
A study published this week found traces of cotton from Xinjiang in nearly a fifth of the products it examined, highlighting the challenges brands face in policing their supply chains even as requirements to do so spread to raw materials from diamonds to leather and palm oil.
Fashion’s Supply Chain Is Still Full of Banned Chinese Cotton
A study published this week found traces of cotton from Xinjiang in nearly a fifth of the products it examined, highlighting the challenges brands face in policing their supply chains even as requirements to do so spread to raw materials from diamonds to leather and palm oil.
Sustainability
Why Some Consumers Find Sustainable Marketing So Annoying
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Why Some Consumers Find Sustainable Marketing So Annoying
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Technology
Why Luxury Is Warming Up to Lab-Grown Diamonds
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Why Luxury Is Warming Up to Lab-Grown Diamonds
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Direct-to-Consumer
How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.
How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.