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The Business of Beauty

In-depth analysis, news and advice for beauty and wellness professionals around the world.
Highlights

The Business of Beauty Global Awards Are Back – Apply Now for 2026

BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


Latest News & Analysis

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.


Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.


The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.

The Business of Beauty Global Awards: An Update on 2025’s Winners

Following their Global Award wins, founders from Akt London, Yse Beauty and Ruka share how the recognition changed their business trajectories.


Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.

Is Harper Beckham Beauty’s Next It Founder?

This week, Priya Rao examines Gen Alpha’s next big brand, Hiku.


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Where Grown-Ups Shop for Beauty

In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.

Where Grown-Ups Shop for Beauty

In the wake of Sephora tweens, brands and retailers have to win back Millennial and Gen-X shoppers who account for the lion’s share of beauty spend.


Unilever Chases Consumers by Focusing on Beauty Rather Than Food

The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.

Unilever Chases Consumers by Focusing on Beauty Rather Than Food

The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.


Inside The Business of Beauty and Amazon Beauty’s Paris Dinner With Industry Leaders

Founders, C-Suite executives and creative leaders from brands including Augustinus Bader, L’Oréal, Louis Vuitton Beauty, Caudalie, Prada Beauty, Hermès, Sisley Paris and Vyrao Beauty joined The Business of Beauty and Amazon Beauty for dinner in the French capital.

Inside The Business of Beauty and Amazon Beauty’s Paris Dinner With Industry Leaders

Founders, C-Suite executives and creative leaders from brands including Augustinus Bader, L’Oréal, Louis Vuitton Beauty, Caudalie, Prada Beauty, Hermès, Sisley Paris and Vyrao Beauty joined The Business of Beauty and Amazon Beauty for dinner in the French capital.


Why Fragrance Is Fashion’s Newest Digital Frontier | The Debrief

Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.

Why Fragrance Is Fashion’s Newest Digital Frontier | The Debrief

Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.


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The Rise And Fall of Peter Attia’s Longevity Empire

Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.

The Rise And Fall of Peter Attia’s Longevity Empire

Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.


Can Beauty’s Giants Turn AI Hype Into Sales?

As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.

Can Beauty’s Giants Turn AI Hype Into Sales?

As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.


Glossier’s New Strategy: Fewer Stores, Fewer Products

In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.

Glossier’s New Strategy: Fewer Stores, Fewer Products

In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.


What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.