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Beauty

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Beauty

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.


Beauty

Where Grown-Ups Shop for Beauty

Millennials and Gen X currently have a lot of spending power in the category, so brands and retailers should be meeting them where they are.

Beauty

Where Grown-Ups Shop for Beauty

Millennials and Gen X currently have a lot of spending power in the category, so brands and retailers should be meeting them where they are.


Beauty

Glossier’s New Strategy: Fewer Stores, Fewer Products

In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.

Beauty

Glossier’s New Strategy: Fewer Stores, Fewer Products

In his first interview, chief executive Colin Walsh shares with The Business of Beauty his plan to fix the struggling Millennial beauty brand by starting with a clean slate.


Beauty

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

Beauty

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


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Beauty

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Beauty

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Beauty

The Limits of Mecca’s Retail Magic

The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?

Beauty

The Limits of Mecca’s Retail Magic

The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?


Beauty

Clean Beauty’s Quiet Comeback

Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.

Beauty

Clean Beauty’s Quiet Comeback

Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.


Beauty

The Beauty Brands ChatGPT Tells People to Buy

Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.

Beauty

The Beauty Brands ChatGPT Tells People to Buy

Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.


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Beauty

Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.

Beauty

Summer Fridays Struck Gold With Lip Balm. Can It Do the Same With Fragrance?

With its Lip Butter Balm still a top hero product, Marianna Hewitt and Lauren Ireland’s Summer Fridays expands as it evolves into a multi-category beauty brand.


Beauty

Opinion: K-Beauty Needs More Than Salmon Sperm, Snail Mucin to Win the US

The US is now the biggest overseas buyer of South Korean skincare and cosmetics, but incoming brands need to focus on retail presence and diverse consumers, writes Bloomberg’s Julianna Liu.

Beauty

Opinion: K-Beauty Needs More Than Salmon Sperm, Snail Mucin to Win the US

The US is now the biggest overseas buyer of South Korean skincare and cosmetics, but incoming brands need to focus on retail presence and diverse consumers, writes Bloomberg’s Julianna Liu.


Beauty

Can Nars Keep Winning Complexion?

With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.

Beauty

Can Nars Keep Winning Complexion?

With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.


Beauty

Pat McGrath Labs Is Up for Sale — Again

The makeup artistry brand has a new owner, but is still being shopped around for investment and acquisition opportunities, The Business of Beauty has learned.

Beauty

Pat McGrath Labs Is Up for Sale — Again

The makeup artistry brand has a new owner, but is still being shopped around for investment and acquisition opportunities, The Business of Beauty has learned.