Skip to main content

beauty / Men's

BACK TO beauty
Beauty

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Beauty

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.


Beauty

Europe’s Beauty Consumers Are in Play. Who Will Win Them?

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.

Beauty

Europe’s Beauty Consumers Are in Play. Who Will Win Them?

European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.


Beauty

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.

Beauty

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.


Beauty

The Silicon Valley Skin-Care Brand Biohackers Are Obsessed With

OneSkin, all over TikTok, merges the beauty industry’s fixation with anti-ageing and tech’s fantasy of halting death.

Beauty

The Silicon Valley Skin-Care Brand Biohackers Are Obsessed With

OneSkin, all over TikTok, merges the beauty industry’s fixation with anti-ageing and tech’s fantasy of halting death.


ADVERTISEMENT

Beauty

Dior Bets on Men’s Grooming With Sauvage London Pop-Up

The LVMH-owned beauty and fashion juggernaut is leaning on its Sauvage franchise, now the number one men’s fragrance in the world, to power a deeper entry into the men’s grooming market.

Beauty

Dior Bets on Men’s Grooming With Sauvage London Pop-Up

The LVMH-owned beauty and fashion juggernaut is leaning on its Sauvage franchise, now the number one men’s fragrance in the world, to power a deeper entry into the men’s grooming market.


Beauty

The Latest Boom in Medical Tourism: Male Leg Lengthening

At clinics like 'Wanna Be Taller' in Turkey, male patients are arriving in droves from all over the world to endure an expensive, bone-breaking procedure promising to increase their height as much as nine centimeters.

Beauty

The Latest Boom in Medical Tourism: Male Leg Lengthening

At clinics like 'Wanna Be Taller' in Turkey, male patients are arriving in droves from all over the world to endure an expensive, bone-breaking procedure promising to increase their height as much as nine centimeters.


Beauty

Apply Now: The Business of Beauty Global Awards 2025

In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.

Beauty

Apply Now: The Business of Beauty Global Awards 2025

In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.


Beauty

The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup

19-year-old Bach Buquen’s ‘hetero dude’ image could push more of his male Gen-Z peers to buy into cosmetics, creating growth opportunities for brands with genderless lines.

Beauty

The TikTok ‘It Boy’ Who’s Getting Men to Wear Makeup

19-year-old Bach Buquen’s ‘hetero dude’ image could push more of his male Gen-Z peers to buy into cosmetics, creating growth opportunities for brands with genderless lines.


ADVERTISEMENT

Beauty

Inside Ulta Beauty’s Turnaround Plan

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.

Beauty

Inside Ulta Beauty’s Turnaround Plan

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.


Beauty

Male Infertility Anxiety Is Driving the Latest Wellness Boom

Male wellness products have long been centred around muscle building, endurance and other athletic pursuits. Now, brands and consumers are switching their focus to virility, fertility and sexual peak performance.

Beauty

Male Infertility Anxiety Is Driving the Latest Wellness Boom

Male wellness products have long been centred around muscle building, endurance and other athletic pursuits. Now, brands and consumers are switching their focus to virility, fertility and sexual peak performance.


China

Explainer: Why Men’s Skin Care Is Booming in China

Beauty brands are marketing “athletic skin care” grooming routines and science-backed ingredients alongside high-risk celebrity endorsements.

China

Explainer: Why Men’s Skin Care Is Booming in China

Beauty brands are marketing “athletic skin care” grooming routines and science-backed ingredients alongside high-risk celebrity endorsements.


Beauty

Chanel, Timothée Chalamet and the Changing Idea of Masculinity

The luxury brand is the latest to put a hot young star at the forefront of its advertising efforts, but what’s most compelling is what the partnership says about male celebrity today.

Beauty

Chanel, Timothée Chalamet and the Changing Idea of Masculinity

The luxury brand is the latest to put a hot young star at the forefront of its advertising efforts, but what’s most compelling is what the partnership says about male celebrity today.