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Beauty

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.

Beauty

How Dwayne Johnson Made a Skincare Brand Men Actually Buy

The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.


Beauty

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.

Beauty

Opinion: Harry Styles Is Selling Sex — Even If Wall Street Won’t

The successful restock of a vibrator and lube from Styles' beauty and wellness brand Pleasing shows how celebrities are sustaining the sexual wellness category, writes Bloomberg's Jessica Karl.


Beauty

The Rise And Fall of Peter Attia’s Longevity Empire

Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.

Beauty

The Rise And Fall of Peter Attia’s Longevity Empire

Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.


Beauty

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Beauty

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


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Beauty

How Biohacking Became the New Anti-Ageing

From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.

Beauty

How Biohacking Became the New Anti-Ageing

From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.


Beauty

The Limits of Mecca’s Retail Magic

The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?

Beauty

The Limits of Mecca’s Retail Magic

The Australian beauty retailer dominates its home market even as competitors like Sephora and Amazon get stronger. Where does it grow from here?


Partner Content

Inside Teoxane’s Integrated Approach to Aesthetic Medicine

As the aesthetics industry shifts towards longevity, Swiss company Teoxane is leveraging a unified scientific platform to bridge the gap between injectables and skincare. BoF sits down with chief operating officer Can Ongen to learn more.

Partner Content

Inside Teoxane’s Integrated Approach to Aesthetic Medicine

As the aesthetics industry shifts towards longevity, Swiss company Teoxane is leveraging a unified scientific platform to bridge the gap between injectables and skincare. BoF sits down with chief operating officer Can Ongen to learn more.


Beauty

America’s Obsession With Chinese Medicine Is Taking Over TikTok

The trend of ‘Chinamaxxing,’ or embracing principles of traditional Chinese medicine, is gaining steam among Gen Z as trust in the US healthcare system plummets.

Beauty

America’s Obsession With Chinese Medicine Is Taking Over TikTok

The trend of ‘Chinamaxxing,’ or embracing principles of traditional Chinese medicine, is gaining steam among Gen Z as trust in the US healthcare system plummets.


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Beauty

Can Nars Keep Winning Complexion?

With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.

Beauty

Can Nars Keep Winning Complexion?

With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.


Beauty

Want to Sell Affordable Wellness? It’ll Cost You.

In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.

Beauty

Want to Sell Affordable Wellness? It’ll Cost You.

In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.


Beauty

Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?

Beauty

Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?

Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?


Beauty

How the Body Scan Became a Luxury Product

New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.

Beauty

How the Body Scan Became a Luxury Product

New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.