Oura Ring Launches on Amazon
The wellness-tech brand expands its retail footprint.
Wellness
Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.
As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.
Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.
As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.
Colostrum Supplement Sales Are Booming, But the Science Is Thin
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Colostrum Supplement Sales Are Booming, But the Science Is Thin
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
How GLP-1s Are Shaping Beauty and Fashion
The recent launch of the Wegovy pill and a pipeline full of next-generation weight loss drugs are already having major consequences on apparel, aesthetics and other attendant industries. Experts say it’s only the beginning.
How GLP-1s Are Shaping Beauty and Fashion
The recent launch of the Wegovy pill and a pipeline full of next-generation weight loss drugs are already having major consequences on apparel, aesthetics and other attendant industries. Experts say it’s only the beginning.
Opinion: Luxury Brands Need to Find Their Wellness Niches
If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.
Opinion: Luxury Brands Need to Find Their Wellness Niches
If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.
The Themes Shaping Wellness in 2026
Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.
The Themes Shaping Wellness in 2026
Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.
The Best of BoF 2025: All’s Well That Spends Well
From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.
The Best of BoF 2025: All’s Well That Spends Well
From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.
Are Candle Brands Okay?
A burning question for the $4.1 billion industry.
How Indie Brands Are Redefining Maternal Beauty
Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.
How Indie Brands Are Redefining Maternal Beauty
Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.
Supplements Are Booming. So Is Scepticism.
Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.
Supplements Are Booming. So Is Scepticism.
Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.
How Auberge Collection Is Redefining Luxury Wellbeing
As wellness tourism expands into a multi-billion dollar industry, BoF sits down with Vivianne Garcia-Tunon, vice president of wellbeing at Auberge Collection, to unpack how the ultra-luxury hospitality brand is strategically delivering on luxury travellers’ evolving expectations.
How Auberge Collection Is Redefining Luxury Wellbeing
As wellness tourism expands into a multi-billion dollar industry, BoF sits down with Vivianne Garcia-Tunon, vice president of wellbeing at Auberge Collection, to unpack how the ultra-luxury hospitality brand is strategically delivering on luxury travellers’ evolving expectations.
As Wellness Trends Go Upscale, Nestlé’s Mass-Market Vitamins Lose Some Shine
Nestle wants out of mass-market vitamins. But a move by consumers towards more expensive, science-backed products risks complicating the Swiss conglomerate's effort to fetch a high price for its underperforming brands.
As Wellness Trends Go Upscale, Nestlé’s Mass-Market Vitamins Lose Some Shine
Nestle wants out of mass-market vitamins. But a move by consumers towards more expensive, science-backed products risks complicating the Swiss conglomerate's effort to fetch a high price for its underperforming brands.
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