De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
Marketing / Sports
Sports
Opinion: Luxury Brands Have Tennis Fever
High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.
Opinion: Luxury Brands Have Tennis Fever
High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.
Marketing
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Marketing
This Week: BAFTAs, F1 and London Fashion Week
Sports and film will keep the hype machine going in the gap between New York and London shows.
This Week: BAFTAs, F1 and London Fashion Week
Sports and film will keep the hype machine going in the gap between New York and London shows.
Marketing
GQ and Bode to Host Super Bowl Fashion Show
The sports-meets-fashion event, including a runway show, will take place in New Orleans ahead of the American football championship in February.
GQ and Bode to Host Super Bowl Fashion Show
The sports-meets-fashion event, including a runway show, will take place in New Orleans ahead of the American football championship in February.
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Marketing
Why Fashion Loves the Next Generation of Tennis Stars
As tennis legends retire, brands are shifting focus to the new generation of tennis stars like Coco Gauff and Carlos Alcaraz, leveraging their social media presence and growing audiences to connect with younger, more diverse consumers.
Why Fashion Loves the Next Generation of Tennis Stars
As tennis legends retire, brands are shifting focus to the new generation of tennis stars like Coco Gauff and Carlos Alcaraz, leveraging their social media presence and growing audiences to connect with younger, more diverse consumers.
Marketing
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Marketing
The Super Bowl’s Fashion Moment Has Arrived
After Salomon and E.l.f. experienced big bumps from the big game last year, brands of every stripe are looking to create their own moment as the San Francisco 49ers take on the Kansas City Chiefs.
The Super Bowl’s Fashion Moment Has Arrived
After Salomon and E.l.f. experienced big bumps from the big game last year, brands of every stripe are looking to create their own moment as the San Francisco 49ers take on the Kansas City Chiefs.
Marketing
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
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Luxury
LVMH Inks Blockbuster Olympics Deal
The Louis Vuitton owner and its brands will be front-and-centre at the Paris 2024 games, deepening the conglomerate’s ties to the world of sport.
LVMH Inks Blockbuster Olympics Deal
The Louis Vuitton owner and its brands will be front-and-centre at the Paris 2024 games, deepening the conglomerate’s ties to the world of sport.
Technology
World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes
The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.
World Athletics Puts the Brakes on Nike’s Record-Breaking Shoes
The sports giant unleashed the Vaporfly in 2016 and various versions have quickly come to dominate the elite and 'serious recreational' side of road running.
Sustainability
Is Fashion All Talk, No Action on Climate?
This week, everyone will be talking about fashion's role in fighting climate change, Colin Kaepernick's first sneaker for Nike and the UK general election. Get your BoF Professional Cheat Sheet.
Is Fashion All Talk, No Action on Climate?
This week, everyone will be talking about fashion's role in fighting climate change, Colin Kaepernick's first sneaker for Nike and the UK general election. Get your BoF Professional Cheat Sheet.
News & Analysis
Puma Signs Partnership With Manchester City Football Club Manager
The sportswear brand signed a strategic partnership with the football team in February, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas.
Puma Signs Partnership With Manchester City Football Club Manager
The sportswear brand signed a strategic partnership with the football team in February, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.