Court Temporarily Allows Perplexity AI Shopping ‘Agents’ on Amazon
The decision has put a hold on a previous ruling that had blocked Perplexity’s agents from shopping on Amazon.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
EssilorLuxottica Thinks It Cracked the Code on Smart Glasses
The eyewear giant and Meta are just getting started as they mount the most credible effort yet to make smart glasses a mainstream hit, EssilorLuxottica chief wearables officer Rocco Basilico says in the BoF-McKinsey State of Fashion 2026.
The Products Creating Dialogue with Consumers
At The Business of Fashion’s annual VOICES gathering, Certilogo founder Michele Casucci and fashion designer Patrick McDowell joined BoF’s Alice Gividen on stage to explore how technology can deepen trust and transparency between brands and their communities.
The Products Creating Dialogue with Consumers
At The Business of Fashion’s annual VOICES gathering, Certilogo founder Michele Casucci and fashion designer Patrick McDowell joined BoF’s Alice Gividen on stage to explore how technology can deepen trust and transparency between brands and their communities.
What the AI ‘Bubble’ Means for Fashion
Concerns about the scale and concentration of AI investment in the key US market have reached a boiling point. A correction could have big consequences for brands this holiday season.
What the AI ‘Bubble’ Means for Fashion
Concerns about the scale and concentration of AI investment in the key US market have reached a boiling point. A correction could have big consequences for brands this holiday season.
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
How Generative AI Is Redefining E-Commerce Storytelling
Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
How Small Brands Are Learning to Love AI
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.
How Small Brands Are Learning to Love AI
Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.
Fashion’s Other AI Revolution
Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.
Fashion’s Other AI Revolution
Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.
Would You Let AI Shop for You? | The Debrief
AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.
Would You Let AI Shop for You? | The Debrief
AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning
Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.
Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning
Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.
Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
How Executives Are Thinking About AI
At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
How Executives Are Thinking About AI
At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.
RTFKT Co-Founder Has Died
Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.
RTFKT Co-Founder Has Died
Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.
THE NEWS IN BRIEF
Amazon Wins Court Order Blocking Perplexity AI Shopping Bots
The order requires the firm to stop accessing password-protected sections of Amazon’s systems — in this case, Prime subscriber accounts — and to destroy copies of Amazon’s data.
Meta Tests AI Shopping Research Tool to Rival ChatGPT
The feature, which is being tested in Meta’s AI chatbot, rivals a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.
Croissant Raises $28 Million in New Funding
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.
TikTok Hit by EU Ultimatum Over Addictive Design Dangers
The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.